The Art of the Loading Screen

The number one most used resource when it comes to video games might not be what you think. It’s not health, it’s not ammunition and no it’s not your experience points. It’s actually time. The player’s time. Your time. People spend roughly three billion hours a week playing video games. Of those three billion hours a fair amount is spent on the loading screen. This crux of video games is one of the most underused, underappreciated opportunities to engage the player. Continue reading →